facebook increase ad rates

Yes, Facebook Increased Ad Rates by 35%

Yes, Facebook Increased Ad Rates by 35% By Angela Wolter You may have heard the uproar beginning of 2018. Facebook changed its algorithms for advertising and business owners went into a frenzy, trying to figure out how these changes will impact their marketing strategies. Why did Facebook make the changes? Well, Mark Zuckerberg and associates…

legal emails

Are You Sending Legal Emails?

Are You Sending Legal Emails? Every day, you get bombarded with emails. Your inbox fills up and before you can sort through the last ten or so, another ten appear. What’s worse is when you receive emails that you didn’t opt in to receive. Some call these emails SPAM! Why? Because the business owners that sent…

business brand

Do you have a strong brand?

Do you have a strong brand? Developing a strong brand identity for your business is an extremely important factor in its success. A brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. It’s also a bundle of attributes or what people perceive of your business. What kind of…

buyer persona

Buyer Persona

What is a Buyer Persona? A buyer persona is a representation of your ideal customer based on market research and real data about your existing customers. Another way to look at it, you are stereotyping people into groups to more easily identify the type of people you want to market to. At Dot Marketing, two…

google business pages

Google Business Pages

Claim Your Google Business Page. Claiming your Google Business page is really important if you want to be found in your local market. It’s like being listed in the yellow pages online.  If you unsure what I am talking about, type in attorney rapid city sd into your internet browser.   A screen shot is below.  The first 2…