Do you have a strong brand?
Developing a strong brand identity for your business is an extremely important factor in its success. A brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. It’s also a bundle of attributes or what people perceive of your business. What kind of personality is your brand expressing? Is your brand friendly, informative, precise, playful? If you have a brand, it is a good idea to make sure everyone in your company understands the brand.