Do you have a strong brand?

Developing a strong brand identity for your business is an extremely important factor in its success. A brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. It’s also a bundle of attributes or what people perceive of your business. What kind of personality is your brand expressing?  Is your brand friendly, informative, precise, playful?  If you have a brand, it is a good idea to make sure everyone in your company understands the brand.

 

Here is a short list of steps to develop a brand.

View Brand Development List

  • Establish who your buyer persona’s are.
  • Identify your Unique Selling Proposition. Here is where you are trying to identify a unique and original voice to represent the brand.
  • Create your look, feel, and voice of the brand to be used across marketing channels.
  • Implement marketing tactics to promote your brand.

Here is a list of items that showcase your brand.

View Brand Showcasing List

  • Image – Logo, tagline
  • Publicity and brand-related stories/articles
  • Events
  • Advertisements
  • Customer referrals
  • Word-of-mouth marketing
  • Brand signature on all email messages
  • Brand-related contests
  • Promotional Products
  • Signage
  • Website
  • Digital Marketing

Creative Services

With the rapid advancement and growth in digital technology and tools comes opportunities for efficient creative services – a.k.a enhance your business’ identity. Here at Dot Marketing we utilize the latest technologies and best practices to fulfill our customer’s needs.

Stationary Design

Letterheads and Identity Kits

Logo Design

Logo Design for various industries.

Brochures, Catalogs & Mailers

print advertising design Services

Video & Motion Media

Provide video and media services that help you communicate your offerings to your prospective customers.  Some examples include: Info videos for your website. “Interest piece” videos for Social media, commercial videos for online and broadcast ad placement.

Photography

Need professional style photos for your website or kick butt product photos for your new brochure, magazine or eCommerce site? Cool! we can take care of that for you.

If you are looking for some fresh ideas on a project or need help developing a solid brand, contact us. We’d love to help you out.