At Dot Marketing and Design, there are many different digital solutions you can use when creating and promoting your new website.
Search engine optimization (SEO) is optimizing your site in the right way to improve the rank of your results when people search for terms related. We provide website optimization at different levels depending on the digital goal and how much competition your type of product or service may have. more info.
Content marketing is a strategic marketing approach focused on creating and delivering relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. What could providing weekly content to your identified audience do for your business? We can help with that!
Our content marketing team will...
- Brainstorm ideas for content strategy. Identify our objective.
- Extract knowledge from sources to back up content ideas.
- Write & edit great content keeping your target audience in mind.
- Deliver your content and analyze its results to identified sources.
These steps are often skipped over. I know, you want to get right in there and start Facebook posts, but without a clear message and plan of attack with your content marketing you are really shooting blindly and possibly not voicing a clear and cohesive message. We would like to offer assistance in targeting those messages. We may suggest a Targeted Inbox Marketing Campaign or Social Media Marketing Campaign.
Google AdWords Advertising.
Google now has many ways to place advertising and be found online. We can set up an effective Google AdWords campaign, monitor and make changes accordingly.
Opportunities on Google AdWords...
- Search Network Ads. Example: ‘Plumbing Rapid City’ gets typed in the Google search bar. So a local plumber in Rapid City would want to come up under those results.
- Display Network Ads. Example: A used car lot that may want to show up on Google partner sites that pertain to cars.
- Shopping Ads.
- Mobile Ads.
- Video Ads.
Targeted Inbox Marketing.
Your website has the possibility to capture leads and be able to re market them via email. These leads have a better chance of actually ordering than your social media campaign and ROI is a whopping 3800%. We can assist you in implementing your Targeted Inbox Marketing campaign or take care of the entire marketing campaign on behalf of your company.
We can assist you with...
- Sending newsletters and announcements.
- Sending links to the new content you are publishing on your website.
- Collecting feedback.
- Promoting and managing events online.
- Running offers, promotions, and collecting donations.
We can send consistent and relevant content for your business to drive traffic to your website and then into sales! We provide real-time reporting insights that let you see what worked and what didn’t. Email marketing is a fun way to communicate with people who give you permission to talk to them.
Every site we build will provide a consistent experience that maintains your brand on all devices. Whether it be a computer, a phone, or a tablet, your site will look clean and organized. Our skilled technical designers will make sure you are satisfied with your website. more info.
Social Media Marketing.
Social media is a very popular form of advertising available today. On average, you can spend $25 and reach 1,000 people. In comparison to traditional media, our social media advertising services are 3x less costly.